Dorset Extensions Group — Privacy Policy

Effective Date: 01st August 2025

1. Introduction

Dorset Extensions Group Ltd (“we”, “us”, “our”) respects your privacy. This policy explains how we collect, use, share, and protect your personal data when you interact with our Facebook and Instagram ads (collectively referred to as “Meta Ads”). This applies whether you’re viewing, clicking, or otherwise engaging with our advertisements.

2. Controller Details

  • Company: Dorset Extensions Group Ltd (Company No. 15980516)
  • Registered Office: Unit 5 Basepoint, 15 Jubilee Close, Weymouth, Dorset DT4 7BS
  • Contact: Email: info@dorsetextensionsgroup.co.uk | Phone: 01305 310 310

3. Personal Data We Collect

When you interact with Meta Ads, we may obtain:

  • Advertising Identifiers: Facebook/Instagram profile IDs, device identifiers, cookie data and related tracking information.
  • Engagement Data: Actions such as clicks, likes, video views, page visits, form submissions.
  • Demographic Data: If supplied by Meta: age range, gender, location, interests, and behaviours.

4. How We Use Your Data

We process this data to:

  • Measure and optimise our ad campaigns.
  • Deliver more relevant ads based on your interests.
  • Understand ad performance, reach, and engagement.
  • Conduct analytics and reporting to improve marketing strategies.

5. Legal Basis for Processing

Under the UK GDPR and Data Protection Act 2018, our processing is justified by:

  • Consent: Provided through your Facebook/Instagram settings when you agree to receive personalised ads.
  • Legitimate Interests: Improving and evaluating our advertising; details of Meta’s legitimate interest grounds are available via Meta’s Privacy Policies.

6. Sharing Your Data

We may share your data with:

  • Meta Platforms, Inc.: For ad delivery, analytics, and optimisation.
  • Service Providers: Marketing, data analytics, or cloud services—only under contractual terms ensuring GDPR compliance.
  • Legal Authorities: If required by law or to enforce our rights.

7. Data Transfers

Your data may be processed by Meta in jurisdictions outside the UK. Meta applies appropriate safeguards, such as Standard Contractual Clauses (SCCs), to comply with UK GDPR requirements.

8. Data Retention

We retain your data only as long as necessary for the purposes described above, or as required by law—usually no longer than 24 months, unless a longer retention is justified.

9. Your Rights

You have the right to:

  • Access, correct, or delete your data.
  • Object to processing based on legitimate interests.
  • Withdraw your consent at any time via Meta’s settings.
  • Lodge a complaint with the UK Information Commissioner’s Office (ICO).

10. Cookies and Tracking

Our Meta Ads use tracking technologies such as Facebook Pixel, cookies, and similar tools. For more details, please see Meta’s cookie and privacy policies. You can manage or disable these via your browser and Meta ad settings.

11. Minors

Our ads are not directed at individuals under 16. If you’re under this age, please do not engage with our ads or submit personal data.

12. Updates to This Policy

We may revise this policy at any time. The latest version will always be posted on our website, and material changes will be communicated via our ads or site.

13. Contact Us

For questions or concerns:
Email: info@dorsetextensionsgroup.co.uk
Phone: 01305 310 310
Address: Unit 5 Basepoint, 15 Jubilee Close
Weymouth, Dorset DT4 7BS

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